In the old media era you needed access to a broadcasting station or newspaper house to speak to the masses,followers or your community. The communication platform was only a privilege of the rich and powerful. Their message was often diluted by messengers who were conveying the message to those who could not hear it first hand.

In the new media era,however, the choice of communication platform is not dependent on your budget ......

The old rules: Play it safe. Stay in your comfort zone. Find an institution, a set of rules to stick to. Keep your head down. Don't fly too close to the sun. The new truth: It's better to be sorry than safe. You need to fly higher than ever.

We know the world is becoming more social online and technology changes so rapidly that you feel you can’t keep up. Follow these 10 steps to be successful with social media.